About Us & Our Races

At Race Awesome, we believe in Happiness—and in building race experiences that feel positive from the moment you arrive to the moment you finish.

Our goals are simple:

• Produce safe races

• Support happy staff and volunteers

• Create happy athletes

Because when people feel supported and energized, awesome things happen.

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The Power of Happiness

Do you remember being a kid and hearing your mom say, “Smile”?
We do.

She might have even reminded you it takes less effort to smile than to frown. That idea stuck with us. At Race Awesome, we choose to surround ourselves with positive people—and we practice positivity out loud.

On tough days, when someone asks how we’re doing, you’ll often hear us say:
“AWESOME.” “SENSATIONAL.” “FANTASTIC.”

Sometimes that small shift is enough to change the whole day.

We live by this belief:
Happy people make happy things happen.
So we don’t waste energy on negativity—we focus on the experience we can create, together.

Below are a few simple “happiness habits” we try to live by. They may sound small, but we believe they work.

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Dream

Dream big—and don’t worry about being “realistic.”
Dreams can become reality. And sometimes the size of your vision will make people uncomfortable. That’s okay. Keep going.

Challenges

We believe there are no problems—only challenges and solutions.

Challenges push us to improve, rethink, and grow. Under every challenge is an opportunity to learn and create something better than before.

Positivity

No matter what happens, we work hard to keep a positive perspective.

Race day can be unpredictable. But attitude is a choice—and positivity is contagious. It lifts athletes, volunteers, and staff, and it changes the entire energy of an event.

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So… What is Race Awesome?

Someone asked us recently: “What is Race Awesome?”
We paused—because the answer matters.

A simple answer is:
We’re an event company that produces awesome races.

And that’s true.

But it’s also more than that.

Race Awesome is a state of mind—a movement, a culture, an attitude you carry into any race experience. Whether you’re racing one of our events or lining up at any other race, we want athletes to embrace what it means to Race Awesome.

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We Are #OneCommunity

Racing Awesome is the positive energy we already have inside us.
It’s choosing happiness as you get to the event, as you participate, and as you finish—no matter what’s happening out on the course.

Think of it like this: for the athlete, Race Awesome is a culture and mindset that carries you through the entire day.

So when someone asks:
“What are you doing this weekend?”
or
“What’s your goal at this weekend’s race?”

We love when the answer is:
“I’m going to Race Awesome.”

Because that means you’re showing up with positivity—ready to make the experience great—for yourself and for the community around you.